Case studies

Anonymised, outcome-led stories from UK leisure operators.

Every project stays vendor-neutral and focused on measurable results for members, staff and managers.

Featured projects

Each story keeps systems unnamed while highlighting the operational impact.

Urban leisure centre

Context: High evening traffic and call volumes.

Challenge: Members abandoned online sign-up; front desk faced repeat questions.

What we did:

  • Mapped end-to-end joining steps and clarified copy
  • Aligned confirmation emails and welcome scripts
  • Introduced weekly review of incomplete joins

Outcome: 18% more members completed sign-up first time; fewer front-desk queries.

Regional leisure trust

Context: Six sites with mixed experience levels.

Challenge: Inconsistent handling of freezes and cancellations led to complaints.

What we did:

  • Agreed a single, plain-language policy mapped to system options
  • Created a compact playbook with email templates
  • Delivered 45-minute refreshers for shift leaders

Outcome: Processing time cut by 40%; clearer member communication; fewer escalations.

Multi-site operator

Context: Upgrade to a newer release of an established booking platform.

Challenge: Concern about downtime, booking rules and member comms.

What we did:

  • Ran a pilot site with a shared FAQ for staff
  • Coordinated member updates with clear timings
  • Provided on-call triage during go-live

Outcome: On-schedule rollout with minimal disruption; staff felt informed; complaints stayed low.

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