Urban leisure centre
Context: High evening traffic and call volumes.
Challenge: Members abandoned online sign-up; front desk faced repeat questions.
What we did:
- Mapped end-to-end joining steps and clarified copy
- Aligned confirmation emails and welcome scripts
- Introduced weekly review of incomplete joins
Outcome: 18% more members completed sign-up first time; fewer front-desk queries.
Regional leisure trust
Context: Six sites with mixed experience levels.
Challenge: Inconsistent handling of freezes and cancellations led to complaints.
What we did:
- Agreed a single, plain-language policy mapped to system options
- Created a compact playbook with email templates
- Delivered 45-minute refreshers for shift leaders
Outcome: Processing time cut by 40%; clearer member communication; fewer escalations.
Multi-site operator
Context: Upgrade to a newer release of an established booking platform.
Challenge: Concern about downtime, booking rules and member comms.
What we did:
- Ran a pilot site with a shared FAQ for staff
- Coordinated member updates with clear timings
- Provided on-call triage during go-live
Outcome: On-schedule rollout with minimal disruption; staff felt informed; complaints stayed low.